Muhammad Umar Web Developer and Google Ads Specialist in Abu Dhabi

Web Executive, SEO Specialist and Digital Marketer

• Manage monthly budgets of AED 20,000–30,000 on Google Ads and AED 10,000 on Meta Ads, from planning to optimisation, for B2B lead generation.
• Run six Google Ads campaigns for nurseries, schools, hotels, play areas and kids' interior design. About 120,000 impressions and 5,700 clicks a week at an average CPC of AED 0.77.
• Write ad copy, sitelinks and assets, and build matching landing pages on moonkids.ae. Optimisation scores sit at 77–87% on the main Search campaigns.
• Build and maintain six WordPress and WooCommerce sites, including moonkids.ae, moonkidshome.ae and hypeclub.com.
• Lead technical SEO and Core Web Vitals work. PageSpeed went from 28 to 87 on mobile and 36 to 93 on desktop in two months.
• Designed and delivered internal systems for procurement, quotations, HR and attendance in Django and MySQL.

Web Developer and Digital Marketing Specialist

• Run the Google Ads account end to end. From July to September 2026, monthly conversions rose from 35 to 108 and cost per conversion fell 65% (AED 24.53 to AED 8.48) at the same budget.
• Set up conversion tracking, completed advertiser verification and resolved policy issues. Generated 600+ tracked conversions at about AED 12 each on roughly AED 900 a month. Best week: 38 conversions at AED 5.84.
• Built lamoratailoring.com and lamora.shop from scratch into live WooCommerce stores that score 95 on PageSpeed Insights within three months.
• Manage Meta, TikTok and Snapchat campaigns and the Noon and Amazon storefronts, including listings, keyword research and marketplace PPC.
• Built a PHP and MySQL stock management system with real-time inventory.

WordPress Developer

• Delivered 50+ WordPress projects for international clients with Elementor, WP Bakery and Avada, including LearnDash and BuddyBoss platforms.
• Used Git for version control and optimised page speed and on-page SEO before handover, so clients launched search-ready.

Full-Stack Web Developer

• Developed the company LMS and assessment system (xyte.com, assessment.xyte.com, admin.xyte.com) in PHP, MySQL and Bootstrap.
• Maintained the WordPress site and supported a distributed US team across time zones, resolving application and hosting issues.

Web and WordPress Developer

• Progressed from assistant to junior WordPress developer, delivering client sites from setup to launch, including LearnDash and BuddyBoss builds.
• Configured Apache virtual hosts and supported Linux and Windows server operations, migrations and backups.

Procurement and quotations

Request-to-approval workflow for purchasing, plus a quoting workflow.

HR management and attendance

Employee records, leave and attendance in one app.

Stock management

Real-time inventory levels and movement history.

LMS and assessment system

Learning platform with a separate assessment site and admin site.

BSc Computer Science (in progress)

University of the People, online. Expected graduation June 2027. Coursework: web development, databases, data structures, Python and Java.

Associate of Science in Computer Science

University of the People, online.

FSc (Pre-Medical)

Govt Degree College Chunian, Kasur, Pakistan.