Web Developer · Abu Dhabi, UAE
Muhammad UmarAI-Enabled Web Developer & Technical SEO Specialist for Online Stores
I build fast WordPress & WooCommerce stores and improve their technical SEO. Based in Abu Dhabi, working with businesses in the UAE and remotely.
Measured results
What the work has produced
Projects I have delivered
Online stores and websites I've built to load fast and rank
Beyond the website
Custom business systems I've built for real companies
Custom web applications — increasingly AI-powered — that run the day-to-day of the businesses I work with. Interactive, production-ready tools, not demos: the part of the job most developers never get to.
Procurement Management
Moon KidsPurchase requests, approvals & supplier tracking.
Web appQuotations Management
Moon KidsGenerate, version and track client quotations.
Web appHR Management
Moon KidsEmployee records and day-to-day HR operations.
Web appAttendance Application
Moon KidsDaily attendance capture and reporting.
Web appStock Management
LamoraLive inventory tracking across storefronts.
Web appAssessment System
Xyte LLCCustom assessments at admin.xyte.com.
PHP · MySQL · BootstrapHelpdesk Ticketing Calculator
In-houseAutomates cost calc and request tracking.
Internal toolTrack record
6+ years of web development and SEO experience
Web Executive, SEO Specialist & Digital Marketer
- Build and maintain a portfolio of WordPress / WooCommerce sites — moonkids.ae, commercial.moonkids.ae, moonkidshome.ae, moonkidshome.com, hypeclub.com, voyage.hypeclub.com.
- Run technical and on-page SEO — keyword research, site-speed and mobile optimization, competitor analysis — to grow organic traffic.
- Plan and execute digital marketing across social, PPC / Google Ads and email; analyze data and tune campaigns for conversion and ROI.
- Built internal web systems — Procurement, Quotations, HR and Attendance — to streamline daily operations.
Web Developer & Digital Marketing Specialist
- Maintained and upgraded the WordPress / WooCommerce store (lamoratailoring.com, lamora.shop), building product and campaign pages.
- Managed SEO and paid growth: Google Ads and Facebook campaigns across Facebook, Instagram, TikTok and Snapchat.
- Handled Noon and Amazon storefronts — product entry, keyword research, PPC — and built a Stock Management System.
WordPress Developer
- Delivered 50+ WordPress projects — building pages, customizing themes/plugins, debugging client-reported issues.
- Built with Elementor, WP Bakery and Avada / Fusion; configured LearnDash and BuddyBoss; used Git for version control.
Web / WordPress Developer
- Developed and maintained WordPress websites; configured Apache virtual hosts and supported Linux and Windows servers.
Full Stack Web Developer (Remote)
- Developed a custom Assessment System (admin.xyte.com) in PHP and MySQL with a Bootstrap front-end, and supported a distributed team.
- Built and maintained the company WordPress website (xyte.com).
Toolkit
What I work with
Background
About Umar Shakar, web developer and technical SEO specialist
I'm a web developer and digital marketing specialist based in Abu Dhabi, working across the UAE and remotely. My work sits where building meets growing: I ship the site, then own the SEO, the paid campaigns and the marketplace listings that bring it customers.
Alongside client sites I build the internal tools that keep operations moving — procurement, HR, attendance, stock and quotations — usually in PHP, MySQL and WordPress. I care about clean, fast builds, clear written English, and shipping things that actually get used.
Education
Certifications
- Google Ads Course — Innovista Learn Easy, Oct 2024
- Digital Marketing — DigiSkills, Feb 2024
- SEO (Search Engine Optimization) — DigiSkills, Feb 2024
- Virtual Assistant — DigiSkills, Oct 2024
- WordPress Website — Coursera, Feb 2024
- Database Foundations — Oracle Academy, Dec 2024
- Application Development Foundations — Oracle Academy, Dec 2024
- Java Foundations — Oracle Academy, Dec 2024
- Java Programming — Oracle Academy, Dec 2024
- Python for Data Analytics — Simplilearn, Sep 2023
- Business Analytics (Excel) — Simplilearn, Jan 2023
Languages
What I can do for you
Web development, SEO and ecommerce services
Website Development
Fast, mobile-friendly, SEO-ready websites and online stores on WordPress, WooCommerce or custom Django.
Learn more →Technical SEO
Crawling, indexing, speed, structured data and migrations: the technical problems that keep a store from ranking, found and fixed.
Learn more →WordPress Speed Optimization
Core Web Vitals, images, fonts, caching and scripts: make your site fast on phones and easier to rank.
Learn more →PPC and Google Ads Management
Campaign setup, conversion tracking and ongoing optimisation for Google Ads and other pay-per-click channels.
Learn more →Ecommerce Management
Hands-on management of your WooCommerce store and Amazon or Noon marketplace presence: catalogue, listings, orders and growth.
Learn more →Social Media Marketing
Content planning, posting and paid social campaigns that send the right visitors to your website or store.
Learn more →From the blog
Selected web development guides
Unlocking Guide to Web Development | SEO | Digital Marketing
A complete web development guide by Umar Shakar: HTML, Python and Java tutorials plus SEO basics for beginners, collected in one place.
Read more →What is HTML? HTML Tutorial
This HTML Tutorial is for understanding HTML easily with examples By Umar Shakar ranking your digital presence (Web Development, SEO & Digi…
Read more →Mastering HTML Headings: A Comprehensive Tutorial
HTML headings play a pivotal role in web development by providing a clear and organized structure to web content.
Read more →Questions
Frequently asked questions
What does a technical SEO specialist for online stores do?
I fix the technical issues that stop a store from ranking: crawling and indexing, site speed, canonical tags, structured data, duplicate product and category URLs, and site migrations.
Which platforms do you build online stores on?
I build and optimise WordPress and WooCommerce stores, and I build custom sites and internal systems with Django.
Can you improve the speed of my existing website?
Yes. I audit Core Web Vitals, images, fonts, caching and scripts, then fix what slows your pages down, so the site loads fast on mobile.
Do you work with clients outside the UAE?
Yes. I am based in Abu Dhabi, work with clients in Dubai and the wider UAE, and work remotely with clients in Pakistan and worldwide.
How do I start a project with you?
Send me a short brief through the contact form, email or WhatsApp. I reply within 24 hours, usually sooner, with questions and next steps.