Home / Services / Technical SEO
Technical SEO for online stores
I'm Umar Shakar, a web developer and technical SEO specialist based in Abu Dhabi. I find and fix the technical problems that stop online stores from being crawled, indexed and ranked. Because I also build and maintain WordPress, WooCommerce and Django sites, I make the fixes myself instead of handing you a list for a developer to sort out later.
What technical SEO covers
Content and links only work when search engines can reach, understand and trust your pages. The areas I check and fix:
- Crawling and indexing: robots.txt, XML sitemaps, noindex mistakes, pages Google found but did not index.
- Duplicate and thin URLs: product variations, filters, tags, pagination, www/http versions and trailing-slash issues.
- Canonical tags and redirects: one correct URL per page, clean 301s, no redirect chains.
- Site speed and Core Web Vitals: render-blocking files, fonts, images, caching, third-party scripts.
- Structured data: Product, Organization, Breadcrumb and FAQ markup that validates.
- Site migrations and redesigns: URL mapping, redirects and post-launch checks so rankings are not lost.
- Search Console and analytics: set up correctly, so you can see what is really happening.
What you get
- A prioritised audit that says what is wrong, why it matters and what to fix first, in plain language.
- The fixes implemented on your site where I have access (WordPress, WooCommerce, Django), or exact instructions for your developer.
- Search Console checked before and after, so improvements are measured, not assumed.
- A short follow-up check once changes have been picked up by Google.
Who this is for
Online stores and business websites that have pages missing from Google, slow mobile pages, duplicate product URLs, a recent redesign or migration, or that simply want a technical health check before investing in content and links.
How it works
- AuditI crawl the site and check Search Console, indexing, speed, structured data and templates.
- PrioritiseIssues are ranked by impact and effort, so the important fixes come first.
- FixI implement the changes, or give your developer clear, specific instructions.
- VerifyI re-check the site and Search Console and confirm the issues are resolved.
Frequently asked questions
What does a technical SEO audit include?
A review of crawling and indexing, URL structure and duplicates, canonicals and redirects, page speed and Core Web Vitals, structured data, mobile usability and Search Console errors, followed by a prioritised fix list.
Do you only fix problems, or implement the changes too?
Both. On WordPress, WooCommerce and Django sites I can make the changes myself. For other platforms I provide exact instructions for your developer.
Can you guarantee rankings?
No one honestly can. Technical SEO removes the barriers that stop good pages from ranking and makes the site easier for Google to crawl and understand. Results then depend on your content, competition and links.
Do you work with stores outside the UAE?
Yes. I am based in Abu Dhabi and work with clients in the UAE, Pakistan and worldwide, remotely.
How do I get started?
Send a short message with your website address and what concerns you. I will take a quick look and reply within 24 hours with what I would check and how I would approach it.
Tell me about it. I will take a quick look and reply within 24 hours with what I would do first.